A full-time CMO
for your clinic. A full-time CMO for your clinic.

The marketing function, end to end. Deciding what to promote and at what budget, building and running the paid campaigns, writing and rewriting service pages, keeping the Google Business Profile current, drafting and scheduling social, answering reviews, and checking every claim before any of it goes public. It does the work and sends you the finished thing to approve.

In Microsoft Teams, next to the people who run the clinic. No new app, no new login, no dashboard anyone has to remember to open. You can also give it a schedule, so the Monday marketing report arrives without anyone asking for it.

As little as possible, and only under a signed BAA. Marketing rarely needs PHI at all: it works from ad accounts, your website, the Business Profile and aggregate numbers. PHI never enters ad platforms, creative or third-party audiences, and Shmel scans for exactly that leak before anything publishes. Detail is in the privacy policy.

That is your setting, per job. On supervised, it shows you what it wrote and what it changed and waits for you. On autopilot, work that clears every check that applies can go out on its own and is logged. Two things never move on their own whatever the setting: anything that reaches a patient, and anything that failed a check. How the two modes work.

No, and be sceptical of anyone who claims one. It is reviewed, documented and defensible: every claim graded against the rule that governs it, every fix logged with a timestamp and reviewer, high-risk categories escalated to a person. That record is what a board or a carrier asks to see. It is not legal advice.

One marketing channel run end to end for one location — the strategy, the execution and the compliance review for everything it publishes — with everyone at the clinic able to use it. No setup fee, no per-seat charge, no annual contract, and the compliance review is not a paid tier. Your ad budget is separate and stays in your own Google and Meta accounts, where we never mark it up.

Start with the free ad audit. Give read-only access and we will show you what your current spend is wasting before you have paid us anything. Wasted spend stops in the first week; pages and rankings move over weeks, not days, and we will not pretend otherwise.

They are illustrations of real workflows, drawn to show what the output looks like. We would rather say so than imply a recorded demo. Book a call and we will run it against your own data on the screen.